As the world of business continues to evolve and become increasingly digital, having a strong marketing strategy is essential for success. However, with so many marketing channels and tactics available, it can be overwhelming for entrepreneurs and small business owners to know where to start.

This is where Fiverr's Marketing Courses come in. Designed to provide comprehensive knowledge and practical skills to both beginners and professionals, these courses offer a range of topics that cover everything from social media marketing to SEO and content marketing.

What sets Fiverr's Marketing Courses apart is the expertise of their instructors. Each course is led by an experienced industry expert who provides valuable insights and practical tips that can immediately be applied to your marketing strategy. Whether you're looking to grow your business, increase your brand awareness, or enhance your digital marketing skills, Fiverr's Marketing Courses have got you covered.

Marketing Courses offered by Fiverr

1. Social Media: Build Engagement Across Top Platforms


This course aims to teach you how to establish a powerful online presence on major social media platforms by aligning your social media strategy with your business goals. Instead of focusing solely on sales, the course emphasizes finding your community, nurturing relationships, and building your personal brand.

The key to creating a strong online presence is developing a tailored plan for each social network. The course will equip you with various online tools to effectively manage your online presence and teach you how to use popular social networks such as TikTok, Instagram, and LinkedIn like a pro.

Upon completing the course, you will have the skills to create engaging content for six different platforms, measure the impact of your content, and even leverage social media to generate income.

2. Social Media Content Strategy


This course teaches you how to create social media content that captures people's attention with the necessary skills for devising and implementing a successful strategy.

You'll gain knowledge about marketing funnels and setting goals with relevant metrics, as well as identifying your target audience through thorough customer research using Facebook Insights, Survey Monkey, and empathy mapping. You'll also learn how to establish your content strategy with a robust mission statement and content pillars and execute it by planning and writing in advance.

The course also includes tips on how to streamline the process and measure and refine your outcomes to ensure success.

3. Viral Marketing: 7 Secrets To Promote Any Product



This course emphasizes that achieving successful online sales for a product or service does not depend solely on luck. Instead, it involves implementing established techniques, tools, and templates to increase the likelihood of a successful advertising campaign.

By taking this popular course, you can put an end to guesswork and gain knowledge on how to create viral content and develop a loyal customer base. The course covers various topics including positioning, demand, and content creation strategies, as well as conducting audience and competitor research. You'll also learn how to monetize these skills as a professional freelancer.

4. Content Marketing For Social Media

This course aims to enhance your content marketing skills by incorporating social media into your strategy. It provides comprehensive guidance on conceptualizing and executing an effective content marketing plan for your social media platforms.

The course covers various topics, such as identifying your target audience and selecting suitable social networks for your brand, managing your content calendar, collaborating with influencers, and monitoring engagement. By using proven techniques and real-world examples, this course will transform you from a social media novice to an expert who can establish a robust social media presence for your brand.

5. Social Media Marketing Fundamentals


This course focuses on the importance of promoting your business on social media in the current digital age. It emphasizes the need to differentiate your brand from others in a crowded market by using essential strategies. The course covers the basics of social media marketing, including creating a content plan, building a strong online presence, growing your audience organically, and evaluating your progress.

6. SEO Copywriting: Optimize Your Website Copy


In today's digital world, having great content on your website is not sufficient if it's not well-optimized. If your website is not optimized correctly, it may never appear in search engine results or reach your target audience.

This course will help you become an expert in SEO copywriting, allowing you to drive targeted traffic to your website and enhance your conversion rates. You'll learn how to identify your audience, research and select relevant keywords, incorporate these keywords into your content, create a content strategy, and implement it to optimize your website.

7. Grow Your Audience With Youtube Marketing

YouTube is a popular platform for content creators to connect with a large audience. However, to be successful on the platform, it's important to understand some essential elements.

This course provides comprehensive coverage of everything you need to know about YouTube. It covers setting up your channel, navigating the interface, creating promotional videos using AdWords, producing high-quality content, writing descriptions that lead to conversions, building effective funnels, and unlocking and mastering advanced features that can help you grow your brand.

8. Facebook Ads Techniques: Increase Your Campaign Results

By enrolling in this course, you will gain a complete strategy to maximize the potential of your Facebook Ads. Upon completion, you will be equipped with advanced targeting techniques and the ability to scale your ads. You will gain insights into the mysterious Facebook algorithm, identify areas for improvement in your current campaigns, and optimize your ads and campaign budget (CBO). The course also covers important topics such as the significance of metrics and content testing in online advertising. It's an ideal course for business owners or freelancers who are already running Facebook Ads and looking to elevate their skills to an expert level.

9. Conversion Rate Optimization: Convert Visitors Into Buyers

This course focuses on conversion rate optimization (CRO), a technique that allows businesses to generate more revenue without the need to attract new customers or increase advertising expenses. Understanding your conversion rates is essential to gauge the revenue generated by your website. This course provides practical skills to enhance your website's ability to drive sales and clicks, with over 50 real-world examples. You'll learn the elements that make a website or landing page effective in driving action and how to implement these tactics to boost your business. Upon completion, you'll be able to calculate your conversion rates, streamline your funnel, optimize your pages, conduct A/B testing, and measure your outcomes.

10. Build A Professional Website With WordPress.Com

This course provides a comprehensive guide to using WordPress, which currently powers 35% of the internet and receives over 400 million monthly visitors. WordPress's versatility makes it an ideal platform for various users, from personal sites and blogs to e-commerce and business sites with complex requirements.

This course is packed with valuable resources and downloads that cover everything you need to know to become a WordPress expert. You'll discover how to set up your website, add content such as pages and blog posts, choose and customize a theme, and expand your site's functionality with widgets and plugins, all without needing to know how to code. You'll also learn how to connect your site to your social media accounts and upload media like videos and images.

To enroll in this course, you only need an email address, and you can take advantage of the 25% discount for Fiverr users to get started right away.

11. Brand Strategy And Design For Small Businesses

This course emphasizes the importance of a cohesive brand and how it can positively impact a company's image. Branding requires a blend of creative and scientific elements, incorporating rationality and passion. A successful brand should be relatable, trustworthy, and inspire customer loyalty.

The course provides a comprehensive introduction to branding fundamentals and strategies, including how to conduct audience research, craft a compelling brand story, and develop a distinctive brand identity. By enrolling in this course, you'll learn how to create a powerful brand that generates significant profits and resonates with your target audience for years to come.

12. Digital Marketing Fundamentals

Many businesses make the mistake of creating digital marketing content without a proper strategy in place. This course provides you with the tools, tips, and tricks needed to improve your marketing plan and overall digital marketing performance. With downloadable templates and real-world examples, you'll learn how to use various frameworks and tools to elevate your digital marketing strategy and implementation processes.

13. Content Marketing Fundamentals

This course focuses on the importance of content in all aspects of customer interactions, ranging from marketing to support. It offers valuable knowledge on how to enhance your marketing efforts by devising a well-planned strategy, matching content to your target audience, producing impactful content, scheduling content publication, analyzing content performance, and utilizing modern technology to scale your projects. You will find an abundance of resources in this course that will help you establish your content marketing program and equip you with the necessary expertise to make it a success.

14. Launch, Market And Monetize A Podcast

With the increasing global audience for podcasts, now is a prime opportunity to establish yourself as an authority or passionate follower of a particular subject by launching your own branded podcast. However, with the vast array of equipment, themes, software, and hosting options available, it can be challenging to know where to begin, particularly when operating on a tight budget.

This course provides crucial guidance on equipment selection, strategies for securing guests, editing tactics, methods for attracting sponsors, and proven marketing techniques to monetize your podcast. If you are eager to gain comprehensive knowledge about the profitable realm of podcasting, this course is an ideal starting point.

15. E-Commerce Copywriting: The Key To Conversion

When it comes to branding, descriptions, and website content serve three main purposes: generating volume, establishing credibility, and increasing conversion rates. This course teaches you how to produce compelling content that engages customers and encourages them to spend more time on your website, ultimately fostering a memorable shopping experience and a stronger connection with your product.

In addition to providing a wealth of advice on the best free and paid tools available, the course includes comprehensive writing exercises that allow you to put the concepts from each chapter into practice. You will learn everything from using relevant keywords, selecting the appropriate format, and tailoring your writing to your target audience to developing authentic, persuasive copy that resonates with your readers and bolsters your credibility. Enroll today to embark on your writing journey!

16. Shopify Fundamentals: Set And Run An Online Store

If you are new to entrepreneurship and find the prospect of launching an e-commerce business on Shopify intimidating, this course will provide you with the necessary tools and resources to boost your confidence and help you succeed.

The course is designed to be hands-on and results-oriented, with a wide range of practical resource guides, interactive exercises, and quizzes to support your learning. You will acquire valuable skills for devising effective operational strategies that can revolutionize your eCommerce approach.

This course covers everything you need to know to excel on Shopify, the industry's leading e-commerce platform. As a final project, you will create your own online store, drawing on the insights and techniques you have learned throughout the course.

17. Blog Post Writing: Create Engaging Blogs

Blogs are a highly effective way to increase traffic to your website, but with over 4 million new blog posts appearing online every day, it's essential to act quickly. This comprehensive guide to blog post writing will teach you how to craft posts that engage your audience, drive traffic to your site, and ultimately convert visitors into paying customers.

The course covers a wide range of topics, including writing techniques, optimization strategies, proofreading and editing skills, and publishing best practices. You'll also learn how to create a content calendar to keep your posts organized and track your analytics to gain valuable insights into how well your posts are performing.

By enrolling in this course, you will have access to all the tools and knowledge you need to start writing exceptional blog posts that will effectively promote your brand and attract a loyal readership.

18. Blog Content Strategy

Writing a blog post can take up a lot of time, with an average of 3.5 hours spent on each post. To avoid wasting time and making the most out of each post, having a solid strategy for your blog content is crucial.

This course provides a comprehensive framework for building and implementing a professional blog strategy that is fail-proof. You will learn a variety of skills, such as keyword research, content analytics, and optimization, that will help you efficiently monetize and scale your content strategy.

The course offers helpful assignments, templates, and recommendations that will get you on the right track. You'll learn everything from conducting expert analysis on a blog to influencer research, advanced execution plans, SEO, and content promotion. By the end of the course, you will be equipped with the knowledge and skills to think like a professional blogger and create a successful blog strategy.

19. Local SEO: Put Your Business On The Map

This course focuses on the growing importance of local search engine optimization (SEO) and its potential for businesses. With almost 50% of Google searches being for local businesses, it's essential to understand how to leverage this market. You'll learn practical skills and strategies, with real-life examples, exercises, and downloadable resources. You'll be able to apply these newly acquired skills to enhance the local SEO performance of any business. By the end of the course, you'll have a thorough understanding of how to optimize a website for local SEO, including on-site, off-site, and technical SEO, as well as working with Google My Business and utilizing Schema Markup effectively.

20. SEO Fundamentals: The Ultimate Framework

The success of any business heavily relies on driving traffic through Google, as the top 5 organic search results on the first-page account for 67% of all clicks. To ensure that your website is noticed, it is essential to rank number one every time.

This course focuses on project-based learning and provides expert tips and tricks for launching and scaling a successful SEO campaign. You'll learn how to conduct a technical SEO analysis, content audit, and link audit. Additionally, you'll learn the fundamental theory behind SEO, how Google's algorithm works, and how to perform in-depth research, analysis, and reporting.

By the end of the course, you will have the knowledge and skills to create and implement an expert SEO strategy from scratch that ensures your site consistently ranks at the top.

21. Facebook Ads Targeting

In this highly-rated course, you can gain valuable knowledge on Facebook targeting to enhance your ad performance and grow your campaigns. The course emphasizes the importance of targeting in digital marketing and covers various topics related to Facebook targeting.

Through this course, you can learn about the 11 different types of custom audiences on Facebook and understand which ones are ideal for creating lookalikes. Additionally, you'll learn the best combinations of custom audiences for different projects, along with strategies for using saved and lookalike audiences. The course also covers audience sizing, narrowing, naming conventions, and ways to prevent audience burnout.

By the end of the course, you'll have a deep understanding of Facebook's data capabilities and be equipped with a range of effective targeting techniques that you can use to improve new or existing campaigns.

22. Lead Generation With Facebook Ads

The Facebook Leads Course provides a detailed guide on how to generate leads through Facebook, including messenger marketing. The course will take you through various checklists, which will help you develop a Facebook strategy, gain access to customer accounts, qualify customers, and determine pricing. The course will also address common mistakes and show you how to avoid them.

Additionally, the course will teach you how to increase traffic and customers to your site and determine the value of a lead for your business. You will also learn optimization principles that can reduce your cost per lead by up to 60%. The course is designed to share proven methods driven by checklists to help you succeed.

23. SEO - Website Technical Audit Fundamentals

The skill of Search Engine Optimization (SEO) is highly sought after in today's job market and possessing technical SEO knowledge can give you a significant edge over competitors. Technical SEO is the foundation of all other SEO tactics and encompasses various aspects such as sitemaps, HTTPS, broken pages, and duplicate content.

In this course, you'll receive comprehensive guidance on technical SEO, including its purpose, value, and professional execution. You'll gain expertise in a range of content-focused areas such as metadata, header tags, image optimization, schema, and social tags. By the end of the course, you'll be able to conduct a complete technical audit and ensure maximum clicks and impressions for a website.

24. Instagram Ads Fundamentals

This course will teach you how to create a professional ad campaign on Instagram, which is one of the world's fastest-growing social networking platforms with a billion users every month. With over 200 million people visiting business profiles every day, it's essential to know how to stand out and make the most of the opportunity. You'll learn everything you need to know about Instagram's marketing tools, how to define target audiences, create engaging ad content, and comply with reporting and optimization best practices. By the end of the course, you'll be able to create high-converting Instagram ads with measurable objectives and a set budget.

25. Voice Over For Real People: Complete Freelancing Guide

This course is perfect for those interested in pursuing a career in the voice-over industry, even if they don't have a great voice. The course emphasizes that only a small portion of the industry is commercial work, with the rest being focused on narration. Through professional guidance and practice, the course will teach you how to master the skill of reading out loud and turn it into a profitable career. You'll learn every aspect of the process, from preparing your performance and building your studio to recording your voiceover, adding music, and taking care of your voice. By the end of the course, you'll have the skills and knowledge to develop a successful voice-over business from home.

26. Google Analytics - Fundamentals

This course provides a comprehensive introduction to Google Analytics, a software that is widely used by over 80% of website users. Understanding how to use Google Analytics is crucial if you have a website or work in the field. With this course, you can start building your GA skills from the ground up, beginning with creating and structuring your account and progressing to learning analytics terminology, setting goals, and working with data. You will also learn how to understand audience, behavior, and conversion reports. This course does not require any prior knowledge or experience, so it is a great opportunity to gain expertise in analytics and master the basics of this powerful platform.

The next courses in this series are: